01 / Migration
M
Site migrations
Migrations are the highest-risk, highest-reward project an e-commerce site can undertake. We've executed dozens — including saving Hannaford $1.7M after a botched one.
- Pre-migration risk audit & planning
- 301 redirect mapping at scale
- URL structure & IA decisions
- Post-launch monitoring & recovery
- Magento, Shopify, custom platforms
02 / Templates
T
Category, brand & PDP
At enterprise scale, every percentage point on category, brand, and product detail page templates compounds across thousands of URLs.
- Category page optimization frameworks
- Brand store templating
- Product detail page (PDP) standards
- Faceted navigation & filter SEO
- Out-of-stock & expired-product handling
03 / Content
C
Content at scale
10x content programs, function-driven frameworks, MAP-compliant product copy. Content that meets enterprise quality bars without taking enterprise time.
- 10x & skyscraper content programs
- MAP-compliant product copywriting
- Buying guides & comparison pages
- Function-driven content frameworks
04 / Recovery
R
Penalty & loss recovery
Penguin penalties, traffic cliffs, post-migration disasters — we've cleaned up after every kind of e-commerce SEO crisis. Often, large recoveries are possible within 90 days.
- Penguin manual & algorithmic recovery
- Backlink audits & disavow files
- Migration disaster cleanup
- Algorithm-update post-mortems